Ellementry Indranagar

Project type: Retail
Location: Ground Floor 12th Main, 80 Feet Rd, 2nd stage Indiranagar, Bengaluru, Karnataka 560008
Built-up area: 2250 Sq.ft
Client: Ellementry Pvt. Ltd.
Year of completion: 2019

Ellementry is a life style and home décor brand with a pan India presence. The brand draws its inspiration from what they call ‘Pillars of design’ which echoes in all their products. The brand stands on principles of being Handmade, Fusion, Sustainable, Form & function, Culture revival, and Food safe.
For the design of the Bengaluru store of the brand we attempted to manifest these very principles through architecture. Our main focus was on creating spaces that were multi-faceted and instead of stacking the products in a series of life less displays we decided to offer the customers the very experience and joy of using the products. We attempted to recreate the warmth of a “home” by developing sets of different spaces of a home which are transitional in nature and conceptualised the larger displays in a manner in which they seamlessly segregated the spaces. This not only helped the users in experiencing the usage of the products but also made the experience more relatable.
The material and colour pallet was extracted from the brand’s product line itself and white was chosen as a predominant colour in order to provide the products due stage space. Local craftsmen and artisans were engaged for actualization of the store and all products were hand made at the site itself.